A young, aspiring fashion designer believes her positive attitude and sheer determination will help her get whatever she wants out of life. And what Han Se Kyung wants more than anything is to fit into the glitzy, fashion-forward, posh Cheongdam-dong area of Seoul's Gangnam district. When her diligence still gets her treated like a doormat at work, Se Kyung is determined to marry into a rich family to claim her rightful place in upper-crust society.